Google regularly updates its search algorithms in order to make the internet a much better place through rewarding websites that do things correctly. While most of these updates are minor, there are a few major updates that get people talking due to the effect it has on the ranking results. Google Penguin is one of the major updates, which was first released in 2012 as a way of placing stricter guidelines on site optimization, as well as address several web spam issues like keyword stuffing, content spinning, cloaking and unnatural links.
What does Google Penguin do?
Now in its 4.0 version, which represents the most significant update, the main aim of Google Penguin is basically to enhance search results quality and lessen the effect of certain kinds of search engine optimisation tactics. Penguin algorithmically compares and reduces the value for various kinds of backlinks that are considered as unnatural by Google. Basically, it filters for purchased or spam links embedded in sites in a bid to enhance their search engine rankings. Google launched Penguin as a way of keeping reputable and trustworthy sites at the front position of incoming searches while placing a freeze on illegitimate websites.
Nevertheless, algorithms are not perfect, and that is why past Google Penguin updates even froze valid, legitimate websites. This made some sites unusable, and since the last update was in 2013, it is clear that many businesses have been suffering as a result of being SEO blacklisted by Google. However, this latest Penguin 4.0 update means good news for all kinds of businesses, from the large corporations to the small business in Australia. The two major changes in this latest Google update are:
- Penguin is now a part of the overall Google real-time search algorithm – This means Google is constantly reviewing, allowing and blocking sites rather than at designated periods. This is great news for any small business in Australia since it means that websites that were blocked can revise their backlinks quickly and instantaneously get reviewed.
- Penguin 4.0 takes a granular focus – It considers individual web pages and then ranks them in the same way. This way it does not affect the SEO ranking of the entire site and gives the site owner the chance to revise the cited pages while continuing to operate the main site.
What Google Penguin Means for Small Business in Australia?
This continuous review process of Google Penguin is highly beneficial for websites of small businesses in Australia. It offers leniency without penalising websites for years. A small business in Australia can easily review the flagged web pages and edit the backlinks and contents to ensure it meets the new Google criteria, and thus get quickly released.
Tips To Enhance Your SEO Ranking and Stay Ahead Of Google Penguin
- Review your website and inspect backlinks – Revise or remove broken links and delete out-dated or paid links.
- Only include backlinks that truly add value to your website – As a small business in Australia, you may be tempted to go for quantity over quality when it comes to backlinks, which is wrong. Use discretion and only use quality links that are legitimate and boost your search engine optimisation efforts rather than weaken from it.
- Schedule regular general site and backlink reviews – Since it is easy for a small business owner to forget to check their backlinks, you should set a reminder to reduce the chance of being flagged.
Generally, Google’s latest Penguin 4.0 algorithm update is really a massive win for many small business websites. It offers the flexibility that a small business in Australia needs as they get their search engine optimisation bearings correctly without completely blocking them, thus directly affecting their growth and development.
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